Nutella World hero image

Augmented reality Case study

Nutella
World

City jars that open into small AR places.

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The idea

City jars that open into small AR places.

Augmented-reality concepts around Nutella collectible city jars: packaging that becomes a miniature city you can play with.

  • Augmented reality
  • Concept
  • Prototype
  • ContextFerrero
  • DisciplineAugmented reality
  • Year2019
Nutella World in context01 / Project view
Nutella World prototype detail

The prototype

How it was built.

Collectible jars as portals into small location-based stories.

Project details

Selected development views

Nutella World project development image
Project detail
Nutella World project development image
Project detail

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