Talking jar hero image

Connected packaging Case study

Talking
jar

Leave an emotional message.

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The idea

Leave an emotional message.

Would your morning start better if you could leave a little message of love for the person who matters most?

Plenty of families do not get to eat breakfast together.

So we made a small gadget for the Nutella lid. It works like a birthday voice card: record a message, and it plays once or twice when someone opens the jar. Breakfast is better when you know you are loved.

  • iot
  • 3D design
  • concept
  • embedded technology
  • ContextHavas Duesseldorf
  • DisciplineConnected packaging
  • Year2019
Talking jar in context01 / Project view
Talking jar prototype detail

The prototype

How it was built.

A recording system in the lid, set to play when the jar opens.

Project details

Selected development views

Talking jar project development image
Project detail
Talking jar project development image
Project detail
Talking jar project development image
Project detail

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